Victor & Rolf brand analysis Essay Example | Topics and Well Written Essays - 2500 words

Victor & Rolf brand analysis - Essay Example Two Dutch Designers Viktor Horsting and Rolf Snoeren (amazingly identical to each other in some styles) mutually started this company in 1993, after their Graduation from the same academy, Arnhem Academy of Arts and Design. They said that they got inspiration from a German TV Program and thus decided to come in the fashion world and show their creativity (Menkes 2003). During the whole journey of their Business Viktor & Rolf have made collaboration with many other brands which include Samsonite, Shu Umeura, H&M and Piper Hiedsiek and this list include many others at small scale. Viktor & Rolf had also won certain prizes for their contribution in the fashion industry. They also presented their creations in certain exhibitions, art galleries and festivals and also got appreciation. Both the Founders of Viktor and Rolf are very much famous for their unique and surreal style of presenting their clothing lines. They actually try to twirl mind's eye in to veracity. About the Brand: The bra nd Viktor & Rolf was launched in Paris in 1993 at first. At the start both the founders of Viktor & Rolf assist some other designers and tried on their own ideas in the evening spare time (Viktor & Rolf: A Biography, 2012). Viktor & Rolf offered men’s and women’s wear and also include Haute Couture. ... In the mid of 2000’s, Viktor & Rolf entered in to the new voyage and offered a fragrance for women, in collaboration with L’Oreal, naming the Flowerbomb. Later they themselves progressed in this perfume industry. The Dutch Designers Viktor & Rolf are popular for their claims to change the imaginations in to the real world. The news has been roaming around from the start of 2013 that this year Victor & Rolf are again presenting their old Haute Couture fashion back and thus celebrating the 20 years of success in this way (Diderich 2013). Products: The company under the brand name of Viktor & Rolf is providing apparels, Clothing, shoes, perfumes, eye-wares and other accessories. Viktor & Rolf are working on men and women wear, ready to wear clothes, Haute Couture (special kind of fancy but hand-made clothing) and a perfume line also. Initially these clothing lines were introduced only for females only later on the lines for men were also introduced. Within all these produc t lines, the prominent and appealing feature is the creativity and innovativeness among the offers. Flowerbomb was the First ever perfume launched by Viktor & Rolf. This product was launched in Paris in the mid of 2000’s. The ladies perfume launched by the fashion brand, Viktor and Rolf, is so much popular that everyone wants to have it in her perfume collection. They are also working on the fragrances which can be offered for males. The bottle of the perfume Flowerbomb is like hand grenade. Its unique shape and sweet fragrance also adds points to the offered product. It is also included in the list of top ranking women perfumes (Smith 2005). The perfume Flowerbomb after gaining much success, launched in US, hoping to catch the huge market as

The Mongol Empire Essay Example | Topics and Well Written Essays - 1250 words

The Mongol Empire - Essay Example The history of the Empire started from 1218, when an interesting event shaped the empire and more particularly the life of Genghis Khan, from a nomadic person to the conqueror of the world. A trade convoy starting their travel from the Mongol lands, heading towards the Persian area that now lay in modern Uzbekistan, was stopped unexpectedly by the Persian State Ruler. The ruler suspected that the caravan was one of the Mongolian spies, so he mutilated the men, raped women and seized all the goods that the group was carrying with them. The doubt was not something out of the world; in fact, the Mongols were very intelligent people at gathering information from around the world that benefited them. At the Mongolian side, this was a strict violation of the peace treaty that assured that the trade caravans will be safe from any damage. And for Genghis Khan, this was an unforgivable violation. Genghis sent a letter to the Persian Empire that the Governor who conducted the offense must be i mmediately called to withdraw from his position. The Persians were not in a mood to change one of their loyal rulers. They turned the message that the Mongols had sent and put the Mongol emissaries to death. This was the background of the annexation of Persian Empire by the Mongols. Although the Mongols are famous for their frightful bloodshed fights, this initiation was not one of them. Here Genghis Khan used his mind to capture the commonwealth. The intellects of Persia were their driving force and Khan gave great respect to all of them.